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Being in the hair-and-makeup trailer and looking in the mirror and seeing that [prosthetic] hip on me, the way that they did it, it was exactly what I would want as far as an addition to my body, you know? So it was hard, because I got to see my body as I want to see it actually, minus the bruises and scars. ... It even had me, as a person at this late stage in my transition, thinking, “What can I do to get this work done?”

So it’s hard, and you’ve still got people like Nicki Minaj and Cardi B and K. Michelle, who all also talk about pumping things into their butts , and it’s just interesting to me that what [trans women] did for our survival, they’re now doing to try to keep a man .

Survival is one of the major issues that trans women, and especially trans women of color, are forced to contend with—an unfortunate reality as true today as it was in 1987. If it seems that trans women are suddenly trending, it’s only because of the continued raising of voices within and outside the trans community calling attention to the fact that when it comes to misogyny, patriarchy, sexual assault and toxic masculinity, the issues and dangers that trans and cis women face are far more alike than different.

‘Why Aren’t People Speaking Up for Us?’ Activist and Model Munroe Bergdorf Pleads for Trans Lives

Last September, transgender activist and model Munroe Bergdorf made headlines when her straight…

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Ross acknowledges those similarities as well, pointing out that even on the subject of embracing femininity, both trans and cis women have had their femininity used against them.

Back in the day, putting on makeup for trans people was, again, a survival thing. And so, for many of us back in the day, we had to learn how to do “invisible makeup,” where you didn’t want to look like a drag queen walking down the street and get clocked or whatever ...

And then we come into a time when cis women are being painted for the back row like it’s RuPaul’s Drag Race ... and I think it’s a great thing that’s actually happened, because I feel like misogyny did its number on our culture and on women in a way where [it] had us believing we have to wear Hillary Clinton pantsuits in order to play the game—that we can’t perceive our femininity as power.

Ross calls Endeavor CMO Bozoma Saint John —who recently Classic Espadrilles In Grey Grey Havaianas AIH4G
, “I’ve always wanted to wear what makes me feel most powerful—her personal style icon. “She’s hashtag goals,” Ross said. “Just a tall, dark drink of hashtag goals. She’s professional, she’s doing her job, but she steps into the office in gold lamé or whatever she feels like stepping in the office in, and it’s inspiring.”

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About The Optical Merchandising Workshop

PECAA’s popular one-day Optical Merchandising Workshops are designed to give attendees a better perspective on the process of merchandising, creating compelling frame displays and managing frame inventory in order to maximize profitability.

The workshops include a complete day of learning and hands-on courses that are beneficial for doctors, optical buyers and practice administrators.


2018 Workshop Schedule

Stay tuned – registration for the following events will open soon!

Dallas, TX – September 11, 2018

Denver, CO – September 12, 2018 ()

Minneapolis, MN – September 18, 2018

Los Angeles, CA – October 2, 2018 ()

Honolulu, HI – October 4, 2018 ()

Past Workshop Presentations Materials

Optical Merchandising Workshop Courses:

Merchandising 101: The Seven Fundamentals of Great Merchandising, Doug Martin (COPE 46836-PM) ABO Learn the seven techniques used to create effective retail merchandise displays and strong merchandising statements – because you only get one chance to make a great first impression. Merchandising 101 will teach you how to accomplish this and how to implement in your practice.

Inventory Management Negotiating Strategies, Doug Martin (COPE 46835-PM) ABO Managing inventory is an ongoing process that all optical managers need to understand and embrace. Business runs on systems and people run on systems. The optical is generally the number one generator of expense. This course will give you a better understanding of how to develop, implement and maintain a comprehensive system to managing your frame boards. Learn to think like a retailer to maximize inventory turns and profits as well as planning and developing your frame assortment.

Stop Selling and Help Your Patients Buy, Samantha Toth (COPE 50721-PM) ABO Patients don’t like to be sold, but they love to buy! The motivation behind why patients buy eyewear and contact lenses is important to understand in order to recommend the best vision solutions without being “salesy.” Why should they purchase from you versus going online to a possible cheaper alternative? This course provides insight into why people buy, but also illustrates their purchasing fears that hold them back from premium eyewear lens options. Discussion will also include recommendation strategies designed to overcome patient purchasing fears and how to increase word-of-mouth testimonials about your practice.

How to Get the Most Out of Your Marketing, Samantha Toth (COPE 50724-PM) ABO Owners and managers now have more choices than ever to market their businesses. From social media and online advertising with Google AdWords, Facebook, and Yelp, to community events and local publications, how can you be sure your marketing message is reaching the right people? When a patient is in the practice, is your staff properly trained on how talk about specific promotions or events. This course highlights the fundamentals of effective and strategic marketing and provides industry specific ideas and tools you can use to get the most out of your marketing.

Workshop Speakers:

Doug Martin, Master of Management – Innereactive Media

Doug has been in management for over 33 years, 18 years in the retail industry working for Neiman Marcus, I Magnin and Macy’s. In 1999, Doug entered the optical industry where he served as President of a two office, five-doctor practice. Over the next ten years he developed that practice into a regional powerhouse with 25 doctors and 16 locations. Doug then developed a consulting program called the and has helped both domestic and international independent practitioners improve the look and performance of their optical boutiques.

Samantha Toth, Marketing Rockstar – Innereactive Media

Samantha is a professional speaker and resident “marketing rockstar” for Innereactive Media, located in Grand Rapids, Michigan. She grew up in an optical practice with multiple family members in the industry including her mother, father, sister, uncle and grandfather. An ABO certified optician herself, Samantha worked as a dispensing optician for eight years, as well as managed an independent optometric practice. During this time, she realized there were very few people, or marketing companies, that understood the unique marketing needs of the optical industry.

With a strong passion for marketing and design, Samantha pursued and completed her bachelor’s degree at Michigan State University. In 2003, she started Innereactive Media, a full service marketing company that specializes in the optical industry. Her experience as a certified optician, along with her formal marketing education has given her a unique perspective on marketing, design and website solutions for the optical industry.

Samantha is an ABO, NCLE, AOA, and COPE approved speaker and she lectures across the country teaching optometrists and opticians best practices for marketing their practices. Her niche expertise led her to be named one of Vision Monday’s “Most Influential Women in Optical,” and has enabled her to work with various optical practices, laboratories, frame and lens manufacturers.


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Wonder Lab is an exceptional exhibition that is currently designed by our office and that will be heldin Tokyo in September 2017. Lina Ghotmeh meets the best entitledFrench craftsmen's in their workshops - protagonists of the exhibition. Discovertheir studios here.

The Studio of Jean Girel

Jean Girel

Studio of Jean Girel

Christian Bonnet

Christian Bonnet

Christian Bonnet

The studio of Christian Bonnet

Michel Hertault

Nelly Saunier

Nelly Saunier

Nelly Saunier

Pietro Seminelli

Pietro Seminelli

Réalimenter Masséna accompanies the innovative urban project of Paris Rive Gauchethrough a travelling exhibition.

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Lina Ghotmeh is invited as guest speaker at the Laval University in Québec. She will be giving a lecture at the Museum of Civilisation, Starting 5:30pm on the 23rd of March 2017.

Photo© Hannah Assouline

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Lina Ghotmeh receives in Milano the ARCHMARATHON 2017 AWARD for the Estonian National Museum winner of the Arts Culture category. Archmarathon event is a platform for dialogue and exchange between actors in architecture and construction.

Lina Ghotmeh — A. is designingthe new Palais de Tokyo restaurant and its terrace. Construction has startedand the opening is planned for summer 2017.

Photos © Takuji Shimmura

Lina Ghotmeh is invited to lectureat La Cité de l'Architecture et du Patrimoine, Paris. She will be giving presenting her works through «the Archeology of the Future». Starting 7 pm on the 13th of February 2017.

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France’s biggest metropolitan area, boasting 7 million residents and strong entrepreneurial appeal, has launched a call for innovative urban and economic projects. All talented individuals, both local and international, are today welcomed to propose concrete and innovative answers to social challenges and the issues of urban change, as well as to the urgent environmental situation and the need to adapt to climate change, in the wake of COP 21.

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No Taste For Bad Taste united 40 international people from different art backgrounds, MOMA curators or Indian designer, fashion designers and philosophers, to define 10 important values of 'French Design' : the art of living, elegance and luxury, culturally open, heritage, panache, audacity, know-how, balance, durable innovation, creativity and industry. See the video below.

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In Presence of The UIA, Lina Ghotmeh was prized the 'all Categories Award' for The Lebanese Architect Award for her co-design of the Estonian National Museum.

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